Amazon is acquiring a podcast hosting and monetization platform



Amazon Music

Amazon Music is getting more serious about its podcast endeavors. Today, the company announced that it’s acquiring Art19, a major podcast hosting and monetization platform for an undisclosed sum. This means Amazon will now have a hand in hosting podcasters’ shows as well as selling ads against them because Art19 operates an ad marketplace that targets and inserts ads into programming. An Amazon Music spokesperson says nothing will immediately change on the Art19 platform.

This is a major step for Amazon as it looks to take on a bigger role in the podcasting world. Amazon Music only started offering podcasts in September last year, as did Audible in October. But in the time since, Amazon Music has acquired Wondery, one of the last major…

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