Here are some takeaways from today’s loaded, software-focused Apple event: Apple TV Plus is a subscription service with only Apple originals. Unlike Netflix or Amazon Prime Video, you don’t get access to a back catalog of licensed shows or movies.
Apple TV Plus is not a separate, standalone app. Instead, you’ll get to it using Apple’s TV app, which is expanding to many more devices over the coming months.
Starting in May, the Apple TV app will offer add-on paid subscriptions and will be able to stream some shows and movies from Apple’s partners like HBO without bouncing you out to a third-party video service.
All of this is entirely separate from Apple TV the product, which is a streaming set-top box you can buy in stores today.