Apple Watch Studio lets you make the Apple Watch of your dreams
Today, coinciding with the announcement of the Apple Watch Series 5, Apple has launched Apple Watch Studio, a way to mix and match Watch casings and Watch straps to order the exact Apple Watch Series 5 that you want. It’s available right now on Apple’s website and in the Apple Store App, and will be coming to Apple’s retail stores in the future.
Previously, Apple only let you customize your Watch by picking from Apple-selected sets of casings and straps, and by buying individual straps to add afterwards. Apple did offer a lot of different casing/strap combos, but if you wanted, say, the stainless steel watch with a link bracelet, you would have had to buy them separately. With Apple Watch Studio, you don’t have to buy anything extra.