Apple will reportedly limit third-party tracking in children’s apps

While Apple has made some movement toward limiting ad tracking for its apps, the process isn’t foolproof. This can be especially troubling when it comes to kids, who are more vulnerable to advertising and more likely to volunteer sensitive information. According to an article in The Wall Street Journal, Apple is planning to announce new limitations to third-party tracking for kids’ apps, and the obvious opportunity for that is at Monday’s 2019 Worldwide Developers Conference (WWDC).

Ad tracking is the process by which third-party companies — either app vendors or marketers associated with them — gather and share information about your browsing habits, phone, etc. This information can be used to specifically target your interests. For…

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Tags: 2019, Apple, companies, it, Tech

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