Chrome for Android will now label ‘fast pages’ and may eventually rank them higher in search

Illustration by Alex Castro / The Verge

Chrome for Android will begin adding “fast page” labels to the context menus of pages it considers high-quality, Google announced Monday. The company says the labels will be based on signals from its Core Web Vitals metrics, which keep track of user experience, including page load time, responsiveness, and how stable content is while it loads.

Right now, there’s only one way to tell: if you long-press a link before visiting a page, you’ll get that “fast page” label if it meets Google’s standards.

But ultimately, a “fast page” might get ranked higher in Google search as well. Google tells The Verge that those same Core Web Vitals metrics are among the criteria that will eventually be considered in search rankings.

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