Facebook and Instagram ban all posts promoting conversion therapy

Illustration by Alex Castro / The Verge

Instagram on Thursday announced a new ban on all forms of content, including posts and videos, promoting the widely discredited practice known as conversion therapy, which attempts to forcefully change an individual’s sexual orientation. The news was first reported earlier today by CNN.

A spokesperson for parent company Facebook tells The Verge this recent change in policy is an expansion of an earlier rule specifically banning ads promoting the practice put in place earlier this year, and that the policy now includes a ban on any content that directly promotes the practice, too. The spokesperson confirmed the ban applies both to Instagram and the company’s main social network, which share hate speech policies.

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