Google will let Android developers sell subscriptions without requiring an app install
Illustration by Alex Castro / The Verge
Google is testing a new method of selling subscription services with select Android developers that will allow customers to buy a subscription from the Play Store, without even needing to install the app first. The news, reported today by TechCrunch, was first hinted at last week when Google announced the Google Play Billing Library Version 3, an updated set of developer tools for processing Play Store payments and handling purchases of digital goods that coincided with the release of the Android 11 beta.
“Billing Library version 3 unlocks the ability for users to discover and purchase items outside of your app, such as across the Play store,” reads Google’s blog post. “One example is the new frictionless subscription promo code…