Illustration by Alex Castro / The Verge
Instagram on Tuesday started the official rollout of its pinned comment feature, which the company first began testing back in May. The feature lets any user pin three comments on a post to the top of a thread, and it’s designed to allow the author of a post to better control the tone of the comment thread through highlighting positivity and moderating more negative and abusive responses that show up below the pinned comments.
The original test coincided with Instagram releasing a tool for the bulk-deletion of comments, which has been live for two months. To pin a comment, just swipe left to reveal the options for reporting, deleting, and replying. Now, on the far left of those three options, you should see a pushpin icon.