Jay Leno drives Tesla’s Cybertruck through Elon Musk’s Boring Company tunnel
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Elon Musk often brags about how he’s built up Tesla with “zero advertising spend.” But advertising is just one form of marketing, and the billionaire CEO sure knows how to market his companies. The latest example comes from a new episode of Jay Leno’s show on CNBC, where the former talk show host and notorious car collector visits SpaceX headquarters to drive a prototype of Tesla’s Cybertruck through the mile-long “test tunnel” Musk dug under Los Angeles by another one of his efforts, The Boring Company.
The appearance, which CNBC has spent the last two weeks promoting, is pretty straightforward. Leno drops into Tesla’s design studio (which is tucked into SpaceX HQ in Hawthorne, California). Musk arrives in the Tesla Semi, the company’s…