Spotify will test letting artists promote songs that are going viral
Spotify’s going to test letting artists and labels influence more of what its algorithm promotes. The company announced today a new test for all artists and labels on the platform where they can decide to promote any music that’s important to them. So, for example, if Fleetwood Mac wanted to promote “Dreams” after it went viral on TikTok, they could decide to do so, and Spotify’s algorithm would consider that request when building a radio session or when a listener enters autoplay. Of course, this could apply to any song, including tracks that might be new or that artists want to put extra promotional push behind.
“We want to be able to provide tools that help our artists leverage those moments, so they can be more in control of their…