Photo by Roberto Machado Noa/LightRocket via Getty Images
We lost the excellent Virgin America airline a few years back, and the virtual cellular network that owes its name to Sir Richard Branson may soon be on its way out too. Sprint announced today that it’s going to be shutting down Virgin Mobile USA starting on February 2nd, transferring existing customers to Boost Mobile instead.
Apparently, the brand will go back to its original owner, Virgin Group, which is trying to decide whether it wants to relaunch a new iteration of Virgin Mobile in the US.
Here’s how a Virgin Mobile rep explained it to us:
As part of the remedy process laid out by the Department of Justice for the merger of Sprint and T Mobile, Sprint is transferring its pre-pay mobile brands to Dish. To facilitate this move…