Target is now offering same-day delivery directly through its website

Target announced today that US customers — with some geographic exceptions — can now select same-day delivery for orders placed directly through its website that total more than $35 for a flat fee of $9.99, or for free if they’re already a member of shopping app Shipt.

It’s part of the company’s integration with Shipt (which it acquired in 2017 for $550 million) to take on competing retailers like Amazon and Walmart. Shipt costs $99 per year, and with its app, customers can place and pay for someone to pick up their order and bring it to them — orders that fall below $35 incur a $7 delivery fee, while orders above $35 are free.

Shipt would deliver Target orders to customers if they were also members, but now, any customer can take…

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