The decade in babies


This decade, babies took on a new life. Everyone wanted to be a baby, and particularly this year, babies dominated the meme cycle. We’re obsessed with babyfication — turning everything into a baby including ourselves and beloved characters. Unlike infantilization, babyfication suggests corporate strategy, foresight about how turning users or characters into babies will spur brand visibility.

I can’t pretend to understand why we’re baby-crazy, except for positing that it has something to do with a complete lack of control over the world and our lives. Climate change is going to burn up the Earth; wealth inequality is rampant; and generally, many things are bad. Babies, on the other hand, are good. They’re innocent and pure. They don’t…

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