TikTok’s latest deal could mean its videos are coming to waiting room TVs near you



The TikTok music note logo against a dark background.
Illustration by Alex Castro / The Verge

TikTok has already conquered our phones and TVs at home, but its next target will ensure you really can’t escape from cute pet videos, impressive feats, and oddly satisfying clips. According to a report from TechCrunch, the popular short-form video platform has partnered with Atmosphere, a startup that drums up the content to ambiently play in the background when you’re eating at a restaurant, lounging in a hotel, or sitting in a waiting room.

Atmosphere already delivers content to places like Taco Bell, Texas Roadhouse, Burger King, and even Meineke, letting clients choose from a number of “channels” that suit different environments. And now, TikTok will get a channel dedicated to curated videos from the platform.

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