Tinder hired a new chief product officer to keep college kids on the app

Tinder hired a new chief product officer today, Ravi Mehta, in an effort to develop more features for the app’s youngest users. Mehta comes to Tinder from Facebook where he was the product director for youth engagement and helped develop Lasso, Facebook’s TikTok competitor. In its press release announcing the hire, Tinder says Mehta has “spearheaded efforts to understand how Gen Z spends their time online and identified key product opportunities for this demographic.”

Gen Z, or users between ages 18 and 22, are a focus for Tinder. Last year, it released Tinder U, its college student-only service that requires users to have an active .edu email address and be on campus. This year, it also developed its Spring Break Mode that lets Tinder U…

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Tags: Facebook, Gen, Online, Tech

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