YouTube creators can’t escape questionable sponsorship controversies

Felix “PewDiePie” Kjellberg published a video last week sponsored by a strange social media app called Nimses, kicking off a renewed debate around creators’ responsibility to vet the quality and safety of the products they’re promoting.

The app is reminiscent of Facebook’s groups feature, which allows users to join communities around certain subjects (mostly memes at this point). It also includes a constant photo feed, which will feel familiar to Instagram users. But Nimses also has some more unusual features: each minute spent in the app grants users a digital currency called Nim, which can supposedly be used to buy things. The app also shows you other users who are in a two-mile radius, not unlike dating apps.

Nimses’ location features…

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Tags: buy, Feature, Instagram, it, shows, Social Media, Tech, Video, YouTube

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