YouTube will reportedly halt targeted ads for videos that appeal to kids

Illustration by William Joel / The Verge

YouTube is “finalizing plans” to end targeted advertising on its main site for uploaded videos that children are likely to watch, according to a new report from Bloomberg. The move could be meant to appease regulators at the Federal Trade Commission who have examined whether YouTube has violated the Children’s Online Privacy Protection Act (COPPA) through data collection and a failure to protect young users on the platform.

A study by Pew Research has found that videos featuring children under 13 receive on average three times as many views as other videos.

In July, it was reported that the FTC reached a settlement with Google over the matter, with YouTube’s parent company expected to pay a “multimillion-dollar fine.” But the exact…

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