Google made an ASMR video about switching to a Pixel, and it’s stressing me out

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You can switch from your old phone to a new Google Pixel, or you can close your eyes, breathe, and then mindfully switch to a new Google Pixel. Sorry, I’m trying to force myself into the higher plane of existence that the narrator of this new ad-meets-ASMR meditation session from Google is on, and the edibles haven’t kicked in yet.

The video above guides you through the process of getting all of your data onto a new Pixel, with meditative advice laid atop a slideshow of gorgeous vistas. It’s relaxing at first, but don’t take it too seriously. The chill vibes eventually give way to a cutting line of existential dread that then pivots the video completely into cringey meme territory.

Just a snippet of one-liners from…

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