The first trailer for Samsung’s new branded Hulu show is suspiciously light on Samsung

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The first trailer for Exposure — the upcoming, Samsung-branded reality TV show from Hulu that’s one part photography competition, one part Galaxy S21 Ua advertisement — is here. But for a show that’s been paid for by Samsung explicitly to highlight the power of the cameras on Samsung’s phones, it’s almost suspiciously light on Samsung branding.

If you just gave Exposure a cursory glance (or, more likely, stumbled across it on Hulu one night) there’s nothing about it that immediately betrays its status as Samsung branded content. There’s no Samsung logo on the title card, no mention of the Galaxy S21 Ua or its 108-megapixel camera system, or the various software add-ons that help Samsung’s smartphone stand out from the rest.


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