Twitch expands ad programs to pay streamers more money

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Illustration by Alex Castro / The Verge

Twitch is expanding its ad incentive program to include more creators and pay them more money. Earlier this year, Twitch began offering select streamers a flat, guaranteed payment in exchange for running a fixed amount of ads during a fixed number of hours. Now, Twitch is opening up the program to include more partners and is changing the way it structures payouts to pay creators more.

Originally, payouts earned with the ad incentive program were calculated using a CPM model. Basically, streamers would get a flat rate for every 1,000 ads watched on their channel.

“We found that a fixed CPM model wasn’t the most straightforward way to share revenue with creators,” said Mike Minton, vice president of monetization at Twitch, in an email to…

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