You may have to actually pay for Apple TV Plus to watch Ted Lasso’s second season

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Image: Apple TV Plus

Apple TV Plus launched on November 1st, 2019, but odds are that you (along with almost two-thirds of other Apple TV Plus customers) aren’t actually paying for it, thanks to Apple’s lengthy free trials. But Apple may have finally found the carrot to convince people to actually shell out their hard-earned cash for another streaming service: the upcoming second season of sleeper hit Ted Lasso, which is set to debut on TV Plus on July 23rd — just after Apple’s free subscriptions for its earliest customers end on July 1st.

It’s no secret that Apple TV Plus has a paying subscriber problem: as of January, research firm MoffettNathanson noted that approximately 62 percent of TV Plus subscribers are enjoying Apple’s free ride. The free trials for…

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